Increase IAP Revenue

• IAP Offer Price Points Personalization
• IAP Offer Existing Content Personalization
• IAP Offer Content Generation
• Economy optimization

Increase Ad Revenue

• Waterfall Set-up Evaluation (Increase eCPM)
• Ad Pressure Optimization (Increase Ad ARPDAU)
• Ad Reward Personalization (Increase Ad watchers/DAU)

Engagement/Retention

• Dynamic difficulty personalization

Increase ROAS

• UA budget recommendation
• UA budget allocation
• LTV prediction accuracy improvement
• iOS measurability (SKAN + Geeklab)

Game Design Assessment

In-depth analysis of design documents, game economy, offers, monetization, and other key game elements. Includes report with findings and recommendations.

New feature recommendation or review

Feature proposal or review to help you spot opportunities and fix flaws based on best practice, market leaders and competition. For FTUE, shop, battle passes, in-game progression and more.

Special offer design

Drive engagement with a new or updated rule-based special offer system from our game designers and data analysts.

Ad placement design

Design document of placements including rewards balance, limiters, and frequency.

Ad mediation setup and management

Maximize eCPM, from ad network setup and maintenance to optimizing existing setups, adding new networks, and running A/B tests where supported.

Development

Custom coding and bug fixing support for your software development team. Game asset production also available.

Quality assurance

Conducts comprehensive testing to identify and document defects, ensuring high-quality game performance and playability.

LiveOps

Your own dedicated team of developers, game designers and artists, designing and running a calendar of in-game events.

User acquisition campaigns setup

Ad networks: Comprehensive setup across multiple ad networks including Meta, TikTok, IronSource, and more.

Targeting & segmentation: Advanced audience targeting and segmentation to reach the most valuable potential players.

UA video & static creatives creation

Professional ads: Creation of high-quality, professionally crafted ads aimed at attracting valuable players to your game.

Creative briefs & fresh ideas: Development of innovative ideas and detailed creative briefs for ad campaigns.

Market & competitor research: In-depth research on market trends and competitor strategies to inform creative decisions.

App store optimization

Description creation & testing: Crafting and testing short and long app descriptions to enhance visibility and appeal.

Icon & screenshot design: Designing and testing app icons and screenshots to optimize user engagement and conversion.

Social media management

Content creation: Producing static and video social media posts to maintain and grow audience engagement outside of the game.